A recent study by nfpResearch has revealed a significant gap in public understanding of charity governance. Only 15% of the UK public correctly identify trustees as responsible for the direction and strategy of individual charities. In contrast, 34% believe the Charity Commission holds this responsibility, while 21% think it’s the government’s role.
Why this matters
Trustees play a crucial role in ensuring that charities operate effectively and ethically. They set the strategic direction, oversee financial management, and ensure compliance with legal obligations. When the public misunderstands who holds these responsibilities, it can lead to misplaced accountability and diminished trust in the sector.
Moreover, this lack of awareness may deter potential trustees from stepping forward, exacerbating existing challenges in board recruitment and diversity.
Moving Forward
Addressing this public perception issue requires a concerted effort from the entire sector. Charities should proactively communicate the role and responsibilities of their trustees, highlighting their contributions and the importance of their voluntary service.
Educational campaigns, transparent reporting, and storytelling can all play a part in reshaping public understanding. By demystifying charity governance, we can foster greater trust and encourage more individuals to consider trustee roles.
For more insights into the study and its implications, read the full article on Civil Society.
