Every year, charities spend millions of hours applying for funding.
Funders spend millions more reviewing applications that were never a good fit in the first place.
And communities wait — while money sits in systems that weren’t designed for scale, collaboration or fairness.
This isn’t a people problem.
It’s an infrastructure problem.
At Fundin, we believe the way funding is distributed hasn’t kept up with the complexity of the sector. So we’re building something different: a single system where charities, funders and corporates finally work from the same source of truth.
The Reality of Grant Funding Today
Let’s start with what’s actually happening on the ground.
Charities:
- Rewrite the same organisational information dozens of times
- Spend weeks tailoring applications with single-digit success rates
- Are locked out of funding because they lack bid-writing capacity – not because they lack impact
Funders:
- Receive hundreds or thousands of applications per round
- Reject the majority at eligibility stage
- Spend more time filtering than assessing quality
Despite everyone’s best intentions, the system creates waste, inequity and friction.
One Profile. One System. One Level Playing Field
Fundin starts with a simple idea:
Charities shouldn’t have to apply from scratch every time.
Instead, each organisation builds a Fundin Profile. A living, structured profile that includes:
- Current projects and delivery model
- Historic impact and outcomes
- Governance and compliance
- Financial information
- Policies, risk and safeguarding
- Any funder-specific or sector-specific data
This profile becomes the organisation’s single source of truth.
It’s not a static document.
It evolves over time as charities deliver, report and grow.
How Funding Works When Everyone Uses the Same System
1. Smarter Matching, Not Open Floodgates
Funders join Fundin and define:
- Their funding priorities
- Geographies
- Outcomes and themes
- Eligibility criteria
Instead of opening applications to everyone, Fundin matches funders directly with aligned organisations.
This means:
- Fewer applications
- Higher relevance
- Greater reach beyond “usual suspects”
2. Applications Without the Admin
When funding rounds open:
- Charities apply using their Fundin Profile
- Or Fundin’s AI completes bespoke application forms automatically using verified data
Every application is:
- Structured
- Comparable
- Fair
No more rewarding those with the most time, money or bid-writing expertise.
3. Real Conversations, Not Email Chaos
Fundin facilitates communication between funders and organisations:
- Introductions
- Clarifications
- Decisions
- Ongoing relationships
Everything lives in one place – with context, history and accountability.
4. Impact Reporting That Actually Work
Once funding is awarded:
- Organisations report directly in-app
- Data links back to their original Fundin Profile
- Funders track outcomes in real time
This isn’t reporting for reporting’s sake.
It’s live insight into what’s working.
The Problems This Solves (At Scale)
Overloaded Funders
Most funders reject 60–80% of applications at eligibility stage alone.
Fundin reduces volume and increases quality before applications even open.
Administrative Burden on Charities
Charities spend up to 25% of staff time on fundraising admin.
Fundin returns that time to frontline delivery.
Poor Access to Funding
Over 70% of grant funding goes to repeat recipients.
Fundin surfaces new organisations that align with funder priorities but are often overlooked.
Wasted Resources
Grant success rates regularly fall below 10%.
Better matching means fewer wasted applications and more money reaching communities.
Isolated Funding Decision
Funders often work alone, even when backing similar outcomes.
Fundin enables visibility, collaboration and co-funding across networks.
This Is About More Than Efficiency
Fundin isn’t just making funding faster.
We’re:
- Reducing inequality in access to funding
- Shifting power away from paperwork
- Creating infrastructure for collaboration
- Making impact visible, not anecdotal
When funding flows better, communities feel it.
The Future of Funding Is Shared Infrastructure
The sector doesn’t need more portals, PDFs or platforms that only solve one side of the problem.
It needs shared infrastructure. Where charities and funders work from the same data, the same language and the same outcomes.
That’s what Fundin is building.
One profile.
One system.
Funding that finally works for everyone.
