The Fundraising Regulator has released a major update to the Code of Fundraising Practice, set to take effect on November 1st 2025. This overhaul is the first significant revision since 2019 and aims to modernise fundraising standards to reflect today’s digital-first, donor-conscious environment.
For charities and fundraisers, this is more than just a compliance update, it’s a chance to build trust, improve processes, and align with best practices that protect both donors and organisations.
What’s changing?
The new code introduces several key updates:
1. Principles-based approach
The code now emphasises broader principles rather than prescriptive rules, allowing for greater flexibility and adaptability to various fundraising contexts.
2. Enhanced protections for donors
There’s a stronger focus on safeguarding individuals in vulnerable circumstances, ensuring they are treated fairly and respectfully during fundraising activities.
3. Clarity on legal responsibilities
The code provides clearer guidance on legal requirements, distinguishing between the Fundraising Regulator’s standards and statutory obligations.
4. Updated digital fundraising standards
Recognising the rise of digital fundraising, the code includes updated standards for online platforms, social media, and emerging technologies.
How to prepare
With the new code coming into effect in November 2025, charities should take the following steps:
- Review the new code: Familiarise yourself with the updated standards and principles.
- Assess current practices: Evaluate your existing fundraising activities against the new code to identify areas for improvement.
- Train staff and volunteers: Ensure everyone involved in fundraising understands the new standards and how to apply them.
- Update policies and procedures: Revise internal documents to align with the new code.
Built with trust and compliance in mind
At Fundin, we believe that good fundraising isn’t just about raising money, it’s about doing it in a way that’s transparent, respectful, and built on trust.
As the Code of Fundraising Practice evolves, we’re keeping pace. We’re constantly building with compliance in mind, making sure our tools reflect the latest guidance and uphold the highest standards in the sector.
Whether you’re a seasoned fundraiser or new to the space, you can count on us to prioritise ethical, responsible fundraising in everything we do. We’re here to support the sector, not just with technology, but with principles that put people first.
The Fundraising Regulator has provided support guides to assist with this transition, covering topics like documenting fundraising decisions, due diligence, and monitoring fundraising partners. For more information on the new Code of Fundraising Practice and how to prepare, visit the Fundraising Regulator’s official page: Fundraising Regulator.
